About Pure Essence

Pure Essence was founded to offer superior, safe and extremely effective dietary supplement formulas to benefit bodily health, while also demonstrating a firm commitment to the ecology of our planet. We strive to promote not only holistic health care, but a holistic lifestyle. In our opinion, true holism means relating to our employees, suppliers, retailers and customers as partners along the path to complete harmony and wholeness.

About Pure Essence Labs

Why Ancient Wisdom for a Modern Life?

Our products are formulated with an ideal balance of east meets west working in synergistic harmony. They are true holistic health systems that support your body in achieving and maintaining optimum health. We often blend traditional Chinese medicine concepts and herbs with modern vitamin knowledge, which we believe offers a thoughtful and well-informed approach to supporting good health regeneration and maintenance . Providing you with pure nutritional supplements for every stage and age of your modern life.


Founding Father of The Supplement Industry

Jery Cochern, Pure Essence’s Founder and President of Research and Development, is an industry icon who has established two highly unique brands – Rainbow Light & Pure Essence – each of which provides innovative and effective formulations. He is a Certified Nutritionist, Certified Nutritional Consultant, and one of a handful of American Superior Herbalists. He is widely known as one of the natural industry’s most holistic thinkers, innovative formulators, and exceptional speakers.

Jery’s dedication to the natural health movement has spanned 40 years. In 1978, he was a key member of a team of nutritionists who introduced spirulina to the US Market. A year later, he became the National Sales Manager for a major spirulina importer. Through his continuing education seminars, he made “green foods” a household term.

In 1984, Jery founded Rainbow Light Nutritional Systems and made it, virtually overnight, one of the industry’s largest, most successful brands. There, Jery introduced the world’s first food-based vitamin and mineral formulations.

In 1990, Jery sold Rainbow Light to pursue natural research. It was during this time that he developed a love and appreciation for Traditional Chinese and Ayurvedic Medical disciplines. He also discovered Superior Herbalism, which is the world’s oldest and most profound system of health building dietary supplementation.

After seeing what Superior Herbs can do, Jery founded Pure Essence in 1998. Incorporating these remarkable plants into supplements and nutraceuticals, he took the whole food experience to a whole new level. As a result, Pure Essence became an industry leader, with formulations that address underlying causes in ways that competing products do not.