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Our Founder Jery Cochern

Jery Cochern has been involved in the natural health movement for over 30 years. In 1978, he joined a team of nutritionists to introduce spirulina, one of Nature’s most wondrous whole foods, to this country. In 1979, he became national sales manager for AquaCulture Nutrition products, conducting educational seminars which made “green foods” a household word in the health food industry.

In 1980, Mr. Cochern left AquaCulture to found Rainbow Light Trading Company. In 1984, he founded Rainbow Light Nutritional Systems, Inc., which, under his leadership, became one of the health food industry’s largest and most successful companies. As president of Rainbow Light, Mr. Cochern designed and developed the world’s first food based vitamin and mineral formulations.

In 1990, he sold Rainbow Light to focus on research for natural cancer therapies. However, while studying Traditional Chinese Medicine and Ayurveda he discovered Superior Herbalism, the world’s oldest tradition of dietary supplementation. While famous in Asia, this discipline was virtually unknown in the United States. After studying this discipline for several years, he founded Pure Essence Labs, knowing that Superior Herbalism would enhance his original concept of food based supplements. Today, Pure Essence is among the health food industry’s fastest growing companies. Mr. Cochern is perhaps the only industry member to have founded two companies that remain in everyone’s “top ten” list for quality supplements.

Mr. Cochern has appeared on countless radio programs. He has addressed large audiences of retailers, natural health practitioners and physicians at trade shows and educational events, as well as small to medium sized audiences of consumers at store sponsored events throughout the nation.

Mr. Cochern is a Certified Nutritionist, a Certified Nutritional Consultant, and one of America’s few Superior Herbalists. Hundreds of America’s most popular and beneficial dietary supplements were developed by him, or are virtual duplicates of products he has made. He is widely renowned as one of the natural health movement’s most holistic thinkers, most original product developers and most engaging speakers.

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